Printing is a crucial aspect in business.
And business is about profit and money.
As an entrepreneur, knowing that there are different options and balancing between price and quality is mandatory .
Offset vs Digital printing:
Offset printing, also called lithography, is the most common kind for high volume commercial jobs.
as Wikipedia said
The most familiar picture that we can all relate to is of the newspapers running through big rolls .
Offset requires plates which we can use to transfer an image onto a rubber blanket and simply roll it onto a sheet of paper. We call it offset because the ink is not transferred directly to the paper.
In case of running a huge business that requires lots of printing, definitely offset printers is the optimum solution, because it saves money and gets the quality which we opted to. Also it’s running cost is lower if we compare it with digital printers in comparison to big number of prints.
Digital Printing:
On the other side, it saves the initial cost of rubber blanket and rollers .
In digital printing the design is applied directly to the material surface.
Though that doesn’t mean that digital printers help to achieve dreams and makes the richest businessmen for saving money.
It has drawbacks too, which is that the running cost is stable, for every single print.
Also, the quality of color is definitely not as offset printing and we can’t use it with all materials in contrary to offset.
So how to decide……offset or digital?
There’s an easy way to decide which to choose , Offset or digital printing.
Think about the following factors summing up the criteria to save money and boom your business.
- Project Volume
- Time
- Material
- Color
If it seems frustrating, seeking a designer’s opinion would give more insight.
Make your smart decision ….and boom your business.